There□r□seve□al□e□sonswhyindividuals□a□□ngageinno□□□ince□□□eh□vior.On□commoncause□sth□desireto□v□□dcon□lictorne□ativerepercussion□□Fo□in□tan□e□ap□rsonmightfeign□□□eeme□twith□colle□gue's□piniont□mai□tainharmonyinth□work□□ace.An□th□rre□s□ncouldbethep□rs□itofpersonalgain,su□□aspr□□endingtosuppor□□□ausetog□in□ocialappr□□alo□□rofessio□al□dvanceme□t.□ddit□□□ally,s□c□etal□r□ssuresand□u□tur□lnormsc□nalsoplayarole□nencourag□ngno□-sincerebeh□vior,asindiv□dualsmayf□elc□□pelledtoconfor□t□certain□xpectationsorstandards.<□p> The□eareseve□alrea□o□swhyindivi□ua□□may□□gageinno□-□incerebehavior.One□□mmon□auseisthedesiretoav□id□onflictornegativerepercussions.Forinstanc□□aperso□mi□h□□e□gn□gree□□ntwi□□acolleag□e'sopi□iontomaintainharmo□yinthewo□□place.Ano□herre□soncouldb□thepursui□ofpersonalgain,su□haspr□tendin□tos□pp□rt□cau□□togainsocialapprov□l□rp□ofessiona□advancemen□.Add□tio□al□y,□ocie□□lpr□ssuresandculturalnormscanals□playaro□einencour□gingnon-sinc□□ebeh□vior□asin□□□idualsmay□eelc□mpe□l□□toconf□rmtocertainexpe□t□tionso□standar□s. Th□reare□e□era□□□as□nswhyin□iv□du□lsmaye□ga□einnon-sincerebeha□ior.Onecommonca□seis□hedesiretoavoidconflic□ornegat□ve□epercus□i□ns.For□□stance,a□er□onmi□h□feignagre□men□wit□acolleagu□'sopini□ntomaintainharmonyinthework□lace.Another□easoncouldbethepur□u□□□f□e□s□nalgain,such□spretendingt□supportacau□et□□ains□cial□p□□ovalorpro□ession□l□d□ancemen□.Ad□□tional□y,□oc□etalpressu□esandcul□uralnormsca□alsop□ayarol□inen□ouragi□gnon□sincerebe□□vior,a□□□divi□uals□ayfe□□compelledtocon□□rmto□ertai□□xpec□a□io□sorstan□ards. There□res□veral□e□sonsw□□individ□a□smayengagein□on-sincerebeh□vior.Oneco□monc□u□eisthedesir□toa□oidconflictor□egative□epercussions.For□nsta□ce,□personmi□htfeign□gre□□entwitha□ollea□□e'sop□nio□tomaintainha□mo□yinth□work□la□e.□nothe□reasoncouldbethepursuitofpersonal□a□n,s□chas□retendingtos□pporta□□usetogainsoc□a□appro□alo□p□ofessiona□advan□ement.□□□itio□al□y□soc□etal□ressures□n□culturalnormscana□soplay□roleinencou□□g□n□non-s□□cereb□havior,asindi□idualsmayfeelc□mpe□ledtoc□nformtocer□ainexpec□ation□ors□anda□ds.