□p>The□eare□everalreasonswh□indivi□u□lsmaye□g□ge□nnon-since□ebe□a□i□r.On□□ommoncaus□i□thedesiretoavoidco□flictornegat□verepercussions.Forinstance,ap□r□onmightf□ignagre□m□ntwithacolleague'sopiniont□mai□tainharmonyin□hewor□place.Anotherre□so□c□uldb□thepursuitofpersona□ga□n,□uc□asprete□di□gtosup□o□t□ca□s□□o□ainsociala□□rovalorp□o□essionalad□ancement.Additi□□al□y,societa□press□□esa□dcultu□□□n□□mscanalsoplayaroleinenc□u□agingno□-□inc□rebehavior,asindiv□dua□□mayfe□lcompel□□dtocon□orm□oc□rtainexpectat□on□orsta□dards.□><□>Thereareseveralreas□nswhyindividua□smay□n□□□einnon-s□nc□re□ehavior.Onecommoncauseisthe□esire□oavoidco□flicto□nega□□verepercus□ions.For□nstance,apers□nm□gh□feignagreementwitha□olleag□e'sopi□i□n□□maintain□armony□ntheworkplace.Anotherreasoncould□ethepursuitof□□rsonalgain,suchasp□e□□ndingtosupport□c□us□togainsoci□lapp□ovalor□ro□essional□dvancement.Additio□ally,s□c□etalpressur□□and□ultural□orms□□nal□oplay□roleinencoura□ingnon□sincerebehavior,asi□□ividualsmayfe□lcom□el□edtocon□ormtocert□i□□xpe□tati□□□orst□ndards□ Thereareseveralreaso□sw□yindivid□alsmayeng□geinn□n-si□ce□□beh□vi□□.One□ommon□□□seisth□desir□to□voidconflictorne□a□□□erepe□cussi□n□.□o□□n□t□□c□,□□ersonmightfeign□gr□eme□twi□haco□□eague'so□iniontomaint□i□harmonyin□he□ork□lac□.Anot□er□eas□□couldbe□hepursuit□fp□rson□lgain□□uchaspretendi□gt□supportac□usetoga□nsocialappro□al□rprofessio□aladvan□ement.Addit□onally,soc□etalpr□ssu□esandculturalnormscanalsoplayar□leinencour□gingn□n-sincerebehavior,asindividualsmayfee□compelledtoconformtoc□□tai□□□pect□□ionso□□tan□ards□ Th□rear□sever□lreason□□hyindivid□alsma□engage□nnon-sincereb□havio□.Onec□mmoncauseisthedesiretoavoidconflictornegat□vereperc□ss□ons□Forinstance,aperso□mightfe□gnagree□□ntwithac□lleague'sopinionto□aintai□harmonyin□heworkplace.Anotherreaso□couldbeth□pur□uitofpersonalgain,suchasprete□□ingtosup□ortacau□eto□ainsocia□app□□□al□rpro□es□io□a□advance□ent□Ad□i□ional□y,s□□ietal□ressur□□and□ulturalnormscanalso□layarol□inenc□uragingnon-sin□er□behavior□asindivid□al□mayfe□lcompelledt□co□fo□mtocertainexpectat□o□sors□anda□ds.