□herea□es□□e□alre□so□swhyindividu□□s□ayengage□nnon-sincerebe□avio□.Onec□mm□ncause□sthedesireto□voidc□nflictornegativereperc□ssions.□orin□□ance,ape□sonmig□tfei□□agree□en□w□t□acolleague'so□i□i□nt□□aintain□a□mony□nthewo□□place□A□□th□r□eas□□□ou□dbethe□□r□uito□per□o□al□ai□,suc□□□pre□endingtosupportac□usetogainsocial□□□rovalo□professio□ala□va□□ement.Ad□it□o□ally,□ocieta□p□ess□resand□ultu□a□normsca□alsop□□yaro□e□ne□cour□ging□on□s□ncere□e□a□io□,asin□ivid□als□□y□ee□c□□pelledtoconf□rmto□ert□ine□pec□ationso□standards.□□p> Therea□esevera□re□son□whyindividualsmayengagein□on-sincerebehavi□r□On□common□auseisthedesiretoav□idconflict□r□egativerepe□□□ssions□Forinsta□ce,apersonm□g□t□e□gnagree□entwithacoll□ague'so□iniontoma□n□ai□harmonyintheworkpl□ce.□no□herr□asonco□ldbethepursui□ofpersonalg□in,suchaspretendi□gt□supportacaus□togainso□ialapp□□va□orp□of□s□io□aladva□cement.Additionally,soci□ta□pres□uresa□dcultur□l□□rmscanalsopla□arolein□ncou□□□i□gn□n-sinc□reb□ha□ior,asind□vidualsmayfeelcomp□l□edtoconformtocert□inex□ectat□ons□rst□ndards. □hereareseveralreasons□hyi□di□idual□ma□engageinnon-sin□erebe□□v□or.Oneco□mo□caus□isthedesiret□avo□dconfl□□□ornegativ□□epercussion□.Forin□t□nce,apersonmig□tfeignagree□en□w□t□ac□lle□g□e'sopiniont□maintainha□mony□nthewo□kplac□.An□□herreas□ncou□dbethep□rsuitofpers□na□gain,suchaspretendingtosu□portacauset□gainsocia□approv□l□rprof□ssiona□□dv□n□□ment.Ad□□tion□lly□societalpre□su□esandcult□ralnormscanalsopla□aroleine□couragingn□n-sincerebehavi□r,as□nd□v□dualsm□yfeelcompell□dtoc□n□ormt□c□rt□inexp□ctatio□sor□tandards. Thereare□everalreasonsw□yi□divid□a□sm□yengagei□non-sincerebehavior.Oneco□mo□causeisthedesireto□□o□d□□n□lict□rneg□tivereperc□□sions.Forinstance,aperso□□□ghtfeignagreementwitha□oll□ague'□o□□n□o□tom□intainh□rm□n□intheworkplace.Another□easonco□ldbethe□□r□uitofpersonalgain,suchaspr□te□ding□osuppor□acausetogain□o□i□lapprovalorprofessionaladvance□ent.Addi□i□nally,soc□etalpr□ss□resandcult□ralnormscanalsoplaya□oleinencouragi□gn□n-sincerebehavior,asindi□i□ual□mayfe□lcompe□□edtoco□fo□mtocerta□□exp□□tations□rstan□ards. <□>Therea□□se□eralreason□whyindivid□alsmayen□agei□non-sincerebehav□o□.□necommon□auseisthede□iretoavoidconflic□orneg□tivere□er□ussion□.Forinst□nce,aperso□mightfeignagreemen□with□colleague'sopini□□tomaintai□harmonyinthew□rk□lace.An□t□e□reasonc□□ld□□thepurs□itofperson□lgain,sucha□pretendin□□osupportacause□og□□nsoci□lapproval□rprofessio□aladvanceme□t.Additiona□□y,soci□ta□pressuresandculturaln□rmscanalsoplayaroleinencour□gingnon-s□nce□□□ehavior,asi□□ividua□s□ayfeel□□mpelledto□on□ormtocerta□nex□ectationso□standards.