Therearesevera□rea□ons□hyindividualsmayen□ageinnon-□incerebehav□or.Onecommoncauseisthed□siretoavoidconfl□ctorne□ativerepercus□ions.Fo□insta□ce,□personmigh□f□ignagreem□ntwithacoll□ag□e'□op□ni□ntomaint□inharmo□□inth□□orkplace.Anotherreasonco□ldbet□ep□rsui□ofpersonalgain,such□spretendingtosupp□□ta□□use□□gains□ci□l□□provalo□profe□sionaladvancement.Additio□□lly,socie□alpressuresandcultura□nor□sc□nalsopla□arol□□n□ncou□agingn□n-sincer□beh□vior,□sindividualsma□f□elcom□elledt□conformtocert□ine□pectationso□sta□dar□s. T□e□eareseveralr□as□nswhyindividua□□mayengagein□□n-s□ncerebehavior.□necomm□ncauseisthedesiretoavoi□co□flictornega□iverepe□cussions.Forinstance,□pe□so□mi□htfeignag□eementwith□colleagu□'sopinionto□ai□tainharm□ny□n□hewo□kpl□c□.Anotherreasonc□uldb□thepursuitofpersonalgain,such□s□□etendingtosu□po□t□causeto□ains□□ialap□ro□al□r□rofessi□na□a□vance□ent□Addit□onally,societa□pressures□n□□u□□ura□normsc□□a□so□layaro□eine□□ouragingnon-si□c□rebehavi□r,a□indiv□□ualsmay□eelcompel□e□t□co□□ormtocertain□xpec□ations□□standard□.□> Therear□severalre□sonsw□yindividual□mayengage□n□on-s□nce□ebeh□vior.O□ecommonca□seisthedesiret□□voi□□onflict□rnegativerepe□cussio□s.Forinstance,apers□□migh□fe□gnagre□mentw□thacol□ea□□e'sopinion□o□a□ntainh□rmo□□inthe□orkpl□ce.Anot□erreasoncouldb□thepursuitofpersonal□ain,s□□ha□pre□e□d□ngtosu□portaca□se□oga□ns□c□ala□pr□va□orprofes□ionaladva□cement.Add□tion□lly□s□cietalpre□suresandcu□turalnormscanalsopl□yaroleinencouragingno□□si□cer□b□ha□ior,asin□iv□dualsmayf□elc□mp□ll□dtocon□or□toc□□tai□e□□□ctationsorst□ndard□.□□p> Therearesev□□alreasonswhyindividualsm□ye□gage□n□on□si□cere□ehavior.O□ecommoncau□eisth□desir□toavoidcon□lic□ornegat□verepercussions.F□rin□tance,□p□rsonmig□tf□ignagreementwithacoll□ague'sopiniontom□intainharmonyintheworkp□ace□An□the□re□soncouldbe□h□□ur□u□to□p□rso□algain,such□sp□eten□in□tos□pportaca□s□toga□nsocialappr□valorprofe□sionaladva□□□m□nt.Ad□itional□y,s□□iet□□□ressuresandcult□ralnormscanalsoplayaroleinenc□ur□□ingnon-si□cerebe□avio□,a□individuals□a□feelcompelledtoc□nformtocertainexpecta□ion□orsta□d□rds.